Erix Global appoints Dany Mawas as CEO Africa, strengthening its regional leadership as the company expands B2C and B2B operations, institutional infrastructure and strategic partnerships across African markets.

Erix Global has announced the appointment of Dany Mawas as CEO Africa, marking an important step in the company’s continued expansion across the African continent.

The appointment reinforces Erix Global’s commitment to developing a stronger regional presence by bringing global institutional infrastructure together with local market knowledge, leadership and execution capabilities.

The move follows a period of strong regional momentum supported by the collaboration between Erix Global Connect and L7 Prime, where Mawas has played a central leadership role as CEO & Co-Founder.

Through this collaboration, Erix Global has continued to expand its institutional presence across African markets, with a focus on areas including localised execution, liquidity distribution, White Label infrastructure, payment orchestration solutions and strategic regional partnerships.

With Mawas assuming the role of CEO Africa, Erix Global is entering the next stage of this regional strategy.

Strengthening Erix Global’s African Leadership

Africa represents an increasingly important part of Erix Global’s international growth strategy.

The continent is made up of diverse and rapidly evolving markets, each with different financial ecosystems, payment environments, client expectations and operational requirements.

For a global financial organisation, sustainable expansion therefore requires more than simply introducing international infrastructure into a new region.

It requires local understanding.

It requires relationships.

It requires execution capabilities designed around the realities of individual markets.

And, critically, it requires leadership close to the markets being served.

The appointment of Dany Mawas is intended to further strengthen this approach.

Under the new leadership structure, Erix Global plans to develop both its business-to-consumer (B2C) and business-to-business (B2B) operations across Africa while maintaining the institutional infrastructure supporting its broader global operations.

Building on the Momentum of Erix Global Connect and L7 Prime

The appointment follows the momentum generated through the collaboration between Erix Global Connect and L7 Prime.

Under Mawas’ leadership as CEO & Co-Founder, the relationship has helped combine institutional-grade capabilities with local market execution.

This approach has supported Erix Global’s regional development across several areas, including:

• Localised market execution
• Institutional liquidity distribution
• White Label infrastructure
• Payment orchestration solutions
• B2B market development
• B2C expansion
• Strategic partnerships
• Locally adapted operational solutions

Rather than applying a single operating model across every market, the strategy emphasizes adapting global infrastructure to regional requirements.

That combination—global capabilities supported by local execution—is expected to remain central to Erix Global’s next phase of expansion across Africa.

Leadership Built Around Regional Understanding

Commenting on the appointment, Siju Daniel, Chief Commercial Officer of Erix Global, highlighted the role Mawas has played in building momentum across the region:

“Over recent quarters, the collaboration between L7 Prime and Erix Global Connect generated significant momentum across Africa. What stood out most was Dany’s leadership, his understanding of the market, and his ability to execute with speed and precision. This appointment reflects our confidence in his vision and long-term commitment to the region.”

The appointment reflects a broader principle within Erix Global’s international expansion strategy: global scale becomes more effective when it is supported by leaders who understand the markets in which they operate.

For Africa, that means developing solutions around local commercial conditions while maintaining access to Erix Global’s wider institutional capabilities.

Global Infrastructure Meets Local Execution

The continued alignment between Erix Global Connect and L7 Prime has played an important role in establishing this model.

The collaboration brings together institutional-grade infrastructure and local execution capabilities, creating a foundation from which Erix Global can continue developing its African operations.

Wei Qiang Zhang, Managing Director of Erix Global Connect Global, commented:

“Africa is one of the most dynamic growth regions for our business. Through our collaboration with L7 Prime, we successfully combined institutional-grade infrastructure with strong local execution. Dany and his team consistently demonstrated the ability to build scalable solutions adapted to the realities of African markets.”

The ability to adapt is particularly significant in a region as diverse as Africa.

Market structures, financial infrastructure, payment systems, regulatory frameworks and customer requirements can vary considerably between countries.

For this reason, regional expansion requires both technological capabilities and market-specific understanding.

Erix Global’s strategy is designed around bringing those two elements together.

Developing Both B2C and B2B Opportunities

A central part of the new leadership structure will be strengthening Erix Global’s presence across both the consumer and institutional sides of the market.

B2C: Strengthening the Client Experience

On the B2C side, regional development is expected to focus on building closer relationships with clients and adapting the overall experience to the requirements of African markets.

Local knowledge can play an important role in understanding client expectations, market behaviour, payment preferences and the operational requirements associated with different jurisdictions.

Combined with Erix Global’s broader infrastructure, this provides a foundation for developing a more locally relevant client experience.

B2B: Expanding Institutional Capabilities

The B2B opportunity represents another important component of Erix Global’s African strategy.

Through Erix Global Connect and its regional collaborations, the company is developing capabilities designed to support businesses and institutional market participants.

These include areas such as liquidity distribution, White Label infrastructure, payment orchestration and strategic partnerships.

The objective is to combine scalable global technology with solutions adapted to regional commercial requirements.

Dany Mawas: “We Are Only Getting Started”

For Mawas, the new position represents both a new leadership responsibility and a continuation of work already underway.

Speaking on his appointment as CEO Africa, Dany Mawas said:

“This appointment represents both an honour and a continuation of the work we have been building together for many years. Africa requires local leadership supported by global infrastructure, and that is exactly what we aim to strengthen further. The opportunity ahead across both B2C and B2B segments is significant, and we are only getting started.”

His statement captures the principle behind Erix Global’s regional strategy.

Local leadership. Global infrastructure. Regional execution.

Instead of viewing Africa as a single homogeneous market, the approach recognizes the importance of understanding individual markets while building infrastructure capable of supporting growth at regional scale.

Moving Closer to the Markets

As companies expand internationally, physical and operational proximity to their markets can become increasingly important.

Regional leadership can shorten decision-making cycles, strengthen partnerships and help organisations respond more effectively to local market developments.

Erix Global’s new African leadership structure is intended to bring the organisation closer to the markets, businesses, partners and clients it serves.

This closer alignment can also support more effective communication between regional operations and Erix Global’s wider global network.

For the company, the objective is not simply geographic expansion.

It is about building a structure capable of operating locally while benefiting from global resources and infrastructure.

Africa as a Long-Term Growth Region

Erix Global views Africa as an important component of its long-term international development.

Across the continent, evolving financial ecosystems, digital adoption, changing payment infrastructure and growing participation in global markets continue to reshape opportunities for both consumer-facing and institutional financial businesses.

At the same time, Africa cannot be approached as a single market.

Each country brings its own economic conditions, regulatory environment, infrastructure and customer requirements.

Erix Global’s strategy therefore places particular emphasis on combining international capabilities with regional expertise.

The appointment of a dedicated CEO Africa represents another step toward building that structure.

A New Chapter for Erix Global in Africa

The appointment of Dany Mawas represents more than a leadership announcement.

It reflects Erix Global’s intention to deepen its presence in Africa through a structure built around local expertise, institutional infrastructure, technology, strategic partnerships and scalable execution.

The momentum created through the collaboration between Erix Global Connect and L7 Prime has established a foundation for this next stage.

Now, with dedicated regional leadership, Erix Global aims to build upon that foundation.

The priorities are clear:

Strengthen regional operations.

Develop B2C and B2B capabilities.

Expand strategic partnerships.

Bring global infrastructure closer to local markets.

Build solutions designed around the realities of Africa’s diverse financial landscape.

For Dany Mawas and the wider Erix Global organisation, the appointment marks the beginning of an expanded mandate and a deeper regional commitment.

As Mawas put it:

“We are only getting started.”